ARE is a Damascus-based design house that takes traditional Syrian techniques and imbues them with a fresh. contemporary appeal. Their 'digital glitch' aesthetic blurs the high-tech world with age old design.
Let's start with the obvious - or to some, the not so obvious. Why have you chosen to remain anonymous? We keep ourselves out of the foreground because we want the spotlight on the pieces, what they stand for, and the designers, craftsmen and artisans, whose skills and experiences go into their creation. Each ARE piece is a product of the work of a number of people, with varying perspectives that add to the story and the meaning behind each product. We believe that these multiple inputs and contributions must be credited and, together with the pieces, be the focus of people's attention.
Each ARE creation is a collective of work by designers, artisans, and craftsmen. Each one of them leaves their unique mark on every ARE piece and ultimately contribute to its meaning. That's where our name stems from, we are ARE, all together.
The digital glitch represents the moment of collision between our fast-paced high-tech world and the precision and structure of traditionally handmade craft. It showcases the imperfections of our contemporary reality and the apogee of balance that is the result of the idiosyncratic pairing of two diametrically opposite and extreme worlds
Our pieces redefine the traditional through a contemporary lens. We take elements of traditional Syrian design, conceptualize and modernize them through a correlation with contemporary representations Our pieces are playful interpretations of the traditional within this newly reimagined contemporary reality. In our furniture, we blend traditional damascene materials, such as wood and mother of pearl, with new materials such as epoxy, Plexiglas, and neon. Different craftsmen and designers are involved in the production process They all contribute to the final appearance and unique meaning behind each piece. All these different hands and contributions lead to glitches and changes, which ensures that no two pieces are ever exactly the same.
We invest a lot of time and effort into research, creating our concept and mood boards, sketching and testing various materials, before we make the final design for each piece
As a tribute to our heritage, traditional methods are our starting point, the foundation that forms the piece, which is then expanded with new materials and manufacturing methods. We consider the design phase completed when we can take a step back and confirm that we succeeded in challenging the norms and changing our attitudes in the creation of the piece as we reimagined